One Question is an advisory organisation where leaders solve their biggest challenges by asking better questions to find many answers.

We distil the biggest challenges across business, policy, and community into a single question, explored through research, conversation and critical thinking to find new answers: answers that solve problems, challenge perspectives, and create commercial value.

Members and partners gain clarity on decisions that matter, develop new relationships, discover solutions to expensive problems, and find new opportunities.

We do this in two ways:

As a Community

We ask One Question each year and explore it through curated conversations bringing together business leaders, academics, policymakers, artists, and activists. Our members lead the conversation, shape the question, and ask their own One Question.

 

Apply for Membership

 

As a Consultancy

We take our methodology into your business and organisation, distil your biggest challenges into a single question, to find your Many Answers and one solution.

Through mixed-method research, curated conversations, and critical thinking outside your organisation, we find new answers that drive genuine change, solve your biggest challenges, and create lasting commercial value inside your organisation.

There are always answers to our biggest challenges if we ask the right question. 

Contact the team to learn more

“One Question is not simply a conversation, but an architecture: a room designed to hold a question long enough for people to think beyond their roles and resist the urge to perform. That is a form of leadership in itself. It is also an act of trust: the belief that if you gather the right people and remove incentives for certainty, the intelligence in the room will surface something larger than any single perspective.”

Marshall Manson, CEO, Fleishman Hillard

  • Be a part of our community

  • Join our January conversation. - "How do we grow without compromising character?"

  • Read our latest Critical Thinking - "Is collaboration competitive advantage?"

  • Find your Many Answers

One Question is ROI and indulgence.

Cara Delaney, Bloomberg

"For time-pressed leaders navigating uncertainty, One Question's conversations really matter. Not just because they reflect what's on the minds of most companies, but because they address the deeper currents shaping the world outside."

Kunal Dutta, Shell.

"What makes One Question special is the breadth of people in the room—artists, researchers, corporate leaders—all engaging on equal footing. It creates rare moments of shared thinking where perspectives stretch without hierarchy."

Kay Rufai, SM.I.L.E-ing Boys Project

One Question is not simply a conversation, but an architecture: a room designed to hold a question long enough for people to think beyond their roles and resist the urge to perform. That is a form of leadership in itself. It is also an act of trust: the belief that if you gather the right people and remove incentives for certainty, the intelligence in the room will surface something larger than any single perspective.

Marshall Manson, Fleishman Hillard

The best conversation of the year.

James Whatley, Lego

One Question is one of the highlights of my year. In a world of fast-paced sound bites flying around the social ether, it presented itself as an oasis of calm and reflection. By focusing on one question answered from various angles it moves us from our usual distractions to a far more stately pace, where depth replaced breadth. In short, I loved it.

Fred Bolza, Sony Music

If Vanity Fair and TED Talks had a lovechild.

Jeremy Waite, IBM

One Question in one word. Necessary.

Rankin, Photographer and Filmmaker.

Supporting One Question as a partner for the second time was a no-brainer. The unique combination of a striking perspectives, good content curation, brand positioning and a quality conversation achieves our business objectives and continues to inspire and educate.

Sam Lythgoe, Global Head, Business Development, H+K Strategies.

Our Partners